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Whatever You Think, Think the Opposite Spiral-Bound | March 10, 2006

Paul Arden

★★★☆☆+ from 1,001 to 10,000 ratings

$19.58 - Free Shipping
The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. 
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
Publisher: Penguin Random House
Original Binding: Trade Paperback
Pages: 144 pages
ISBN-10: 1591841216
Item Weight: 0.4 lbs
Dimensions: 4.9 x 0.4 x 7.0 inches
Customer Reviews: 3 out of 5 stars 1,001 to 10,000 ratings
Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.