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Business Model: When Incredible Will Meets Professional Skill Spiral-Bound | August 16, 2022

David C. Williams

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“For all of David’s technology genius and innovation, he keeps it real…He leads with love, kindness, and a willingness to take others up with him.” —Nancy Lieberman, Broadcaster for ABC, NBC, ESPN, Basketball Hall of Famer, and Former and Olympic Silver Medalist

What does it mean to create a “model”? First, we naturally tune our attention toward role models during early childhood and take data to form an accurate model of our world. And from there, we model and remodel ourselves to become more like the ideal person we conceptualize in our imagination.

Business Model gives readers a front-row view of Williams’ own life experiences that gave rise to his unique business model. With a journey spanning from his early beginnings as a youth in South Dallas to his recent Legacy Award as the 2021 Black Engineer of the Year STEM Global Competitiveness Conference, profound wisdom is derived from every page.

Multi-talented author and AT&T Assistant Vice President of Automation, David C. Williams is fun, compassionate, and drives $100Ms in business. He is also an inaugural Dream in Black winner, Champion of Diversity winner, and has been featured as the cover story in several magazines, including interviews with Ebony, Fox, NBC, and more. Williams’ many trials and triumphs present a powerful opportunity for readers to explore their own lives to extract invaluable lessons and skills.

Throughout Business Model, readers will be treated to countless inspiring perspectives on self-transformation, business success, and transcending adversity, including:

Using our past life experiences to fulfill our future ambitions

Overcoming obstacles in the corporate world

Driving a positive impact on society at large

Tapping into the innovation and insight within us all

David C. Williams embodies full transparency and vulnerability as he puts each significant experience of his life on full display. In doing so, Business Model treats its readers to one of the most remarkable, meaningful, and powerful stories seen in years.

Publisher: Blackstone Publishing
Original Binding: Hardcover
Pages: 200 pages
ISBN-10: 1641463872
Item Weight: 1.37 lbs
Dimensions: 8.0 x 0.6 x 10.0 inches

“David is one of the most incredible leaders I have [ever] met. For all of his technology genius and innovation, he keeps it real for all people to see. He leads with love, kindness, and a will to share with others. His passion is to change the world with his skill and willingness to take others up with him.”

-Nancy Lieberman, Broadcaster for ABC, NBC, ESPN, Basketball Hall of Famer, and Olympic Silver Medalist

David began his career with AT&T in the Network Technology Organization. During his time with the company he has held a number of roles and assignments from Training, Data Center management, Enterprise port, Customer Experience, and Chief of Staff.

In these roles David has created deep-link HTML marketing initiatives that garner 90 million monthly impressions, led Competitive Intelligence which helped shape AT&T's Mobile First strategy, our employee discounts, has been responsible for supporting several Fortune500 companies encompassing $120M in revenue, and authored two patents for Reprogrammable RFID and bridging satellite and LTE technology.


In his current role, David is responsible for hyper-automation & emerging technology to transform Customer/Employee Experience and Cost Structure for his organization. He leads the largest Robotics Process Automation program worldwide. His innovations are driving change across the company as his team has developed 600+ Bots automating 70M contacts, realizing $400M in operating income at over 3,000% ROI. Additionally, he also invented & sponsored a decision engine driving $200M credit reduction annually.


David holds a bachelor's degree in Marketing from Dallas Baptist University, Project Management Professional (PMP) certification, Electronics Technical Platform, Six Sigma Green Belt, and Robotics Process Automation certifications.


David is the 2021 Legacy Award recipient at Black Engineer of the Year STEM Global Conference, 2x Dream in Black winner, AT&T Champion of Diversity Award winner, a proud mentor of multiple Employee Groups, & Diversity Ambassador. David's humble beginnings in the poorest corner of Dallas, TX, continual giving back through Solar Robot Workshops to the community, and rise through a corporate giant is encapsulated in his soon to be released book entitled, Business Model. The Business Model book will be one of the first of it's kind, offering it's own associated cryptocurrency, the ANOMALY coin. He also enjoys family activities, volunteering, fitness training, and motorcycle riding.