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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs Spiral-Bound | April 1, 2020

Jim Kalbach, Michael Schrage (Foreword by)

★★★★☆+ from 101 to 500 ratings

$35.18 - Free Shipping

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Publisher: Ingram Publisher Services
Original Binding: Trade Paperback
Pages: 320 pages
ISBN-10: 1933820683
Item Weight: 1.38 lbs
Dimensions: 6.0 x 1.26 x 9.0 inches
Customer Reviews: 4 out of 5 stars 101 to 500 ratings
"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
—Des Traynor, co–founder of Intercom

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.