Return to outlets that have covered our other watercolor books including Mollie Makes, PaperCrafter, and CraftsBeautiful magazine
Outreach to crafting/hobbies, DIY & arts, and lifestyle editors across print, online, and broadcast outlets
Social media campaigns, owned and paid, targeting people interested in crafting, watercolor, DIY and design, and flowers and nature
Leverage the author’s audience from her Instagram account, Sush Hegde, which has over 61k followers across platforms
Influencer campaigns targeting micro influencers specializing in crafting, watercolor, and DIY
Create video tutorials, downloadables, and other bonus materials for preorder promotions and partner use
Leverage the author’s audience on Skillshare to help support preorder campaigns