• Browse Inside Sneak Peek
• Extensive early ARC distribution
• Top Account or Advance Access galley mailing
• Friends of Greenwillow galley mailing
• 5-city author tour with extensive school visits (Chicago, Cincinnati, Dayton, Houston, Dallas)
• National media campaign highlighting self-published success story
• National trade online advertising driving to Browse Inside
• National institutional online advertising driving to Teaching Guide
• Announcement e-card linking to chapter teaser
• Early book page at harpercollinschildrens.com with chapter teaser
• Included in BookBlast e-newsletter to tween readers
• Included in middle grade round-up contest featured at harpercollinschildrens.com
• Author audio podcast feature for middle grade audience
• Social networking outreach to tweens through Pizco.com and other tween outreach vehicles
• Launch and lead feature at HarperCollins Children’s booth at major institutional conferences, with an emphasis on 2010 TLA (San Antonio, April) and 2010 IRA (Chicago, April)
• Online teaching guide
• Lead feature in Teachers & Librarians e-newsletter and on website