Slammed: A Novel Spiral-Bound | 2012-09-18

Colleen Hoover

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From #1 New York Times bestselling author of Regretting You, It Starts with Us, and It Ends with Us , Colleen Hoover's romantic, emotion-packed debut novel unforgettably captures all the magic and confusion of first love, as two young people forge an unlikely bond before discovering that fate has other plans for them. Following the unexpected death of her father, eighteen-year-old Layken becomes the rock for both her mother and younger brother. She appears resilient and tenacious, but inside, she's losing hope. Then she meets her new neighbor Will, a handsome twenty-one-year-old whose mere presence leaves her flustered and whose passion for poetry slams thrills her. Not long after a heart-stopping first date during which each recognizes something profound and familiar in the other, they are slammed to the core when a shocking discovery brings their new relationship to a sudden halt. Daily interactions become impossibly painful as they struggle to find a balance between the feelings that pull them together and the forces that tear them apart. Only through the poetry they share are they able to speak the truth that is in their hearts and imagine a future where love is cause for celebration, not regret. Read more
Publisher: Atria Books
Original Binding: Paperback
Pages: 352 pages
Item Weight: 0.6 lbs
Dimensions: 5.2 x 1.0 x 8.2 inches
"Unique, unlike anything else out there... Go out and read it already." -Tammara Webber, New York Times Bestselling author of Easy
ESTABLISHED BESTSELLER: Colleen Hoover’s self-published books have experienced huge success in the US. Slammed debuted on the New York Times bestseller list as #13 on 7/29/12, where it has stayed for the past three weeks and has since moved up to #8. Slammed is currently #22 on the USA TODAY bestseller list. 

 
LARGE FOLLOWING: Colleen gains dedicated fans by the day who give rave recommendations of Slammed and Point of Retreat to other readers on sites including Amazon, Barnes & Noble and Goodreads. Here is a breakdown of her customer reviews and ratings:

Goodreads: 13,528 ratings, 2,054 reviews, 4.42 average rating

Amazon: 642 reviews, 4.5 average rating

Barnes & Noble: 353 reviews, 4.5 average rating


ADDICTIVE READ: This book entertains with family drama, young love, and thrilling revelations that keeps you reading into the night and rushing to buy the second book in the series, Point of Retreat, to find out what happens between Layken and Will. Hundreds of reviewers said they couldn’t put the book down; here’s an example: “It grabs you from the first chapter and you must keep turning pages to see what happens. Very easy read and started on Point of Retreat the next day!"


HIGH EBOOK SALES:  Slammed has sold more than 115,000 copies since publication and is experiencing accelerated growth, with 44,900 copies sold between July 1st and July 17th.

MASSIVE MEDIA ATTENTION: Colleen Hoover has garnered lots of media attention in the past few months from reputable news organizations because of her success as an author. In December 2012, the New York Times wrote about the New Adult phenomenon, mentioning Colleen Hoover's NYT bestseller, Slammed. She was recently interviewed by the Associated Press for a news article and featured in the nationally broadcast show ABC Nightline, where she spoke about her books and her writing process.


SUCCESSFUL SELF-PUBLISHING BLUEPRINT: The success of Fifty Shades of Grey by E.L. James and Beautiful Diaster by Jamie McGuire proves that a self-published sensation can maintain its sales momentum after being bought by a mainstream publisher. Given her books' quick rise in sales this year, we expect the same situation with Colleen Hoover.  


UNDERSERVED TRADE PAPERBACK MARKET: With Slammed currently available as a print-on-demand trade paperback only, Atria can take advantage of this untapped market and offer great distribution for readers who prefer paperbacks over ebooks.