• Online trade advertising (PWCB)
• Online consumer advertising
• Updated Pinkalicious sales brochure
• E-card to accounts promoting the anniversary and Pinkalicious program
• Book trailer promoting the Pinkalicious anniversary and all picture books
• Printed item for author events such as a bookmark
• Social media outreach via HarperCollins Children’s platforms
-Blog post celebrating the Pinkalicious anniversary
-Sweepstakes to win a Pinkalicious library
-Promotional messaging on Twitter #Pinkalicious10
• Digital celebration of Pinkalicious’s birthday, April Fools' Day (April 1)
-Twitter chat with the author
-Printable Pinkalicious birthday crowns
-Repromote How to Make a Pinkalicious cupcake video
• Downloadable event kit featuring activity booklet, birthday party tips, and bookmark
• Cross-promote with Pinkalicious social media platforms
• Cross-promote with Pinkalicious I Can Read! feature page
• Website thinkpinkalicious.com to be updated with new book information, activities, video, and more
• Special edition of the Pinkalicious monthly e-newsletter designed as a birthday invitation
• Included in summer reading and holiday round-ups