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Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health Spiral-Bound | 2024-09-17
Marty Makary M.D.
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Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health
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An Instant New York Times Bestseller From Johns Hopkins medical expert Dr. Marty Makary, the New York Times- bestselling author of The Price We Pa y - an eye-opening look at the medical groupthink that has led to public harm, and what you need to know about your health. More Americans have peanut allergies today than at any point in history. Why? In 2000, the American Academy of Pediatrics issued a strict recommendation that parents avoid giving their children peanut products until they're three years old. Getting the science perfectly backward, triggering intolerance with lack of early exposure, the US now leads the world in peanut allergies-and this misinformation is still rearing its head today. How could the experts have gotten it so wrong? Dr. Marty Makary asks, Could it be that many modern-day health crises have been caused by the hubris of the medical establishment? Experts said for decades that opioids were not addictive, igniting the opioid crisis. They refused menopausal women hormone replacement therapy, causing unnecessary suffering. They demonized natural fat in foods, driving Americans to processed carbohydrates as obesity rates soared. They told citizens that there are no downsides to antibiotics and prescribed them liberally, causing a drug-resistant bacteria crisis. When modern medicine issues recommendations based on good scientific studies, it shines. Conversely, when modern medicine is interpreted through the harsh lens of opinion and edict, it can mold beliefs that harm patients and stunt research for decades. In Blind Spots , Dr. Makary explores the latest research on critical topics ranging from the microbiome to childbirth to nutrition and longevity and more, revealing the biggest blind spots of modern medicine and tackling the most urgent yet unsung issues in our $4.5 trillion health care ecosystem. The path to medical mishaps can be absurd, entertaining, and jaw-dropping-but the truth is essential to our health. Read more
Publisher: Macmillan
Original Binding: Hardcover
Pages: 288 pages
Item Weight: 1.15 lbs
Dimensions: 6.0 x 1.1 x 8.7 inches
"A passionate, well-argued and thought-provoking read." —The Times
“Quick, compelling, and something all clinicians will want to read.” —Psychiatric Times
“With trust in science on the wane . . . this may not seem like the best time to criticize the medical profession. Yet a dose of healthy skepticism may be the healthiest attitude when information seems contradictory, whether it’s about a decades-long practice or newer, faddish procedures.” —Pamela Paul, The New York Times
“Blind Spots will help you learn several critical and surprising things about what to ask and what to avoid, and it’ll encourage you to choose doctors whose treatments are based on evidence rather than hearsay.” —Washington Independent Review of Books
“An amazing, life-changing book.” —Dr. Mark Hyman, founder & senior advisor of the Cleveland Clinic Center for Functional Medicine
“A revolutionary book about health. Explains how the broken healthcare system has fueled some of our largest epidemics, and exactly how we can get back on track. A brilliant exposé that shines a path forward for global health in the 21st century, and contains what everyone needs to know to be empowered in their own health.” —Dr. Casey Means, #1 New York Times bestselling author of Good Energy and co-Founder of Levels
"Blind Spots is guaranteed to do at least one thing: Change your life." —Mark Gerson, co-founder GLG
“[Makary’s] critical eye is well suited to this clinically sound report . . . An eye-opening look at how the American medical industry’s rigidity has stunted its reliability.” —Kirkus Reviews
"Smart, motivated people are prone to developing blind spots. It’s true in business, politics, and science, but there’s a remedy Dr. Makary argues. Blind Spots is a deep dive into our human tendency to resist new ideas, and a guide to impeccable objectivity. Along the way, you’ll learn about powerful medical research that is challenging conventional medical thinking and revolutionizing our understanding of health.” —Scott Smith, CEO of TRUE Network
“Timely and highly readable, Blind Spots gives us a much-needed diagnosis of what ails so much of our medical establishment and what can be done about it. Aided by an acute understanding of human nature, Dr. Makary both walks us through a disturbing number of major public health blunders—experts told us for decades that opioids were not addictive, for instance—and how we can instead get refocused on pursuing and following through on sound scientific studies and not fall into the trap of wrongheaded groupthink.” —Steve Forbes, chairman and editor-in-chief of Forbes Media
“A renowned medical expert and leading voice in the medical community, Dr. Makary takes a fresh look at health, delving into research that is raising questions about big assumptions in the culture of medicine. Blind Spots is a call to action with lessons for every American about the art and science of being open-minded—a critical skill in science and life in general. As we enter a new era in medicine and society at large, everyone should have this book on their shelves.” —Kavita Patel MD, Stanford professor, NBC correspondent, and former Obama health care advisor
“A amazing biography of modern medicine and a practical education about health.” —Steve Messeh, executive director, Hope Multiplied
“Marty Makary is a great storyteller, making accessible the business of medicine and the new ideas disrupting it without losing the important details.” —Shantanu Agrawal MD, President and CEO, the National Quality Forum
“Dr. Makary has out-done himself—Blind Spots is his best book yet!” —Robert Pearl MD, Stanford Professor and former CEO of Kaiser Permanente
“This book serves as a wake-up call . . . an essential read for anyone looking to understand the pitfalls of modern medicine and the path to a more effective and compassionate approach to healthcare.” —Peter Attia, MD, author of Outlive
“Marty Makary is one of the great thought leaders in medicine . . . [He] brilliantly lifts the veil on the state of modern medicine and the new ideas that are disrupting it.” —Sen. Bill Frist, MD
“An eye-opening look at the culture of medicine. And it’s not pretty.” —CNN on Unaccountable
“Quick, compelling, and something all clinicians will want to read.” —Psychiatric Times
“With trust in science on the wane . . . this may not seem like the best time to criticize the medical profession. Yet a dose of healthy skepticism may be the healthiest attitude when information seems contradictory, whether it’s about a decades-long practice or newer, faddish procedures.” —Pamela Paul, The New York Times
“Blind Spots will help you learn several critical and surprising things about what to ask and what to avoid, and it’ll encourage you to choose doctors whose treatments are based on evidence rather than hearsay.” —Washington Independent Review of Books
“An amazing, life-changing book.” —Dr. Mark Hyman, founder & senior advisor of the Cleveland Clinic Center for Functional Medicine
“A revolutionary book about health. Explains how the broken healthcare system has fueled some of our largest epidemics, and exactly how we can get back on track. A brilliant exposé that shines a path forward for global health in the 21st century, and contains what everyone needs to know to be empowered in their own health.” —Dr. Casey Means, #1 New York Times bestselling author of Good Energy and co-Founder of Levels
"Blind Spots is guaranteed to do at least one thing: Change your life." —Mark Gerson, co-founder GLG
“[Makary’s] critical eye is well suited to this clinically sound report . . . An eye-opening look at how the American medical industry’s rigidity has stunted its reliability.” —Kirkus Reviews
"Smart, motivated people are prone to developing blind spots. It’s true in business, politics, and science, but there’s a remedy Dr. Makary argues. Blind Spots is a deep dive into our human tendency to resist new ideas, and a guide to impeccable objectivity. Along the way, you’ll learn about powerful medical research that is challenging conventional medical thinking and revolutionizing our understanding of health.” —Scott Smith, CEO of TRUE Network
“Timely and highly readable, Blind Spots gives us a much-needed diagnosis of what ails so much of our medical establishment and what can be done about it. Aided by an acute understanding of human nature, Dr. Makary both walks us through a disturbing number of major public health blunders—experts told us for decades that opioids were not addictive, for instance—and how we can instead get refocused on pursuing and following through on sound scientific studies and not fall into the trap of wrongheaded groupthink.” —Steve Forbes, chairman and editor-in-chief of Forbes Media
“A renowned medical expert and leading voice in the medical community, Dr. Makary takes a fresh look at health, delving into research that is raising questions about big assumptions in the culture of medicine. Blind Spots is a call to action with lessons for every American about the art and science of being open-minded—a critical skill in science and life in general. As we enter a new era in medicine and society at large, everyone should have this book on their shelves.” —Kavita Patel MD, Stanford professor, NBC correspondent, and former Obama health care advisor
“A amazing biography of modern medicine and a practical education about health.” —Steve Messeh, executive director, Hope Multiplied
“Marty Makary is a great storyteller, making accessible the business of medicine and the new ideas disrupting it without losing the important details.” —Shantanu Agrawal MD, President and CEO, the National Quality Forum
“Dr. Makary has out-done himself—Blind Spots is his best book yet!” —Robert Pearl MD, Stanford Professor and former CEO of Kaiser Permanente
“This book serves as a wake-up call . . . an essential read for anyone looking to understand the pitfalls of modern medicine and the path to a more effective and compassionate approach to healthcare.” —Peter Attia, MD, author of Outlive
“Marty Makary is one of the great thought leaders in medicine . . . [He] brilliantly lifts the veil on the state of modern medicine and the new ideas that are disrupting it.” —Sen. Bill Frist, MD
“An eye-opening look at the culture of medicine. And it’s not pretty.” —CNN on Unaccountable
National advertising campaign
Independent bookseller campaign
Academic marketing campaign
Library marketing campaign
Outreach to patient advocacy organizations and medical professional trade organizations
E-galley available on NetGalley and Edelweiss
Social media campaign
Features in Bloomsbury newsletters
Goodreads giveaway
National print campaign
National broadcast campaign
National radio campaign
Op-ed(s) and author-penned opinion pieces
Book tour to NYC, DC, fall book festivals (Texas Book Festival, Miami Book Fair), and tie-in with author lecture/conference keynote schedule
Independent bookseller campaign
Academic marketing campaign
Library marketing campaign
Outreach to patient advocacy organizations and medical professional trade organizations
E-galley available on NetGalley and Edelweiss
Social media campaign
Features in Bloomsbury newsletters
Goodreads giveaway
National print campaign
National broadcast campaign
National radio campaign
Op-ed(s) and author-penned opinion pieces
Book tour to NYC, DC, fall book festivals (Texas Book Festival, Miami Book Fair), and tie-in with author lecture/conference keynote schedule