Online Marketing: ·Online advertising on Goodreads.com, Facebook.com, and Google.com
·Feature in New Harbinger monthly e-Newsletter
·E-mail alert to New Harbinger families and relationships and wellness/self-help communities
·Banner feature on New Harbinger website homepage
·Goodreads giveaway
·Author campaign to university alumni publications
·Quote campaign on New Harbinger social media
Print Ads: ·Features in New Harbinger consumer and professional catalogs
·Advertising in Counseling Today, Family Therapy, and the annual conference guide of the American Association for Marriage and Family Therapy
Publicity: ·Print campaign to psychology, trade book, women's interest, family, parents, and general interest publications
·National broadcast media campaign
·Online campaign to psychology, mental health, women's interest, family, parents, and general interest websites and blogs
·Campaign to author's hometown region