Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
Spiral-Bound | March 3, 2009
Melody Petersen
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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
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An "angrily illuminating" (The New York Times)exposé of Big Pharma's corrupting influence inAmericatoday
In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.
Publisher: Macmillan
Original Binding: Trade Paperback
Pages: 448 pages
ISBN-10: 0312428251
Item Weight: 1.2 lbs
Dimensions: 5.5 x 1.0 x 8.5 inches
"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--The New York Times
"Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--The Washington Post
"Compelling . . . full of . . . eye-opening stories."--BusinessWeek
"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--The Boston Globe
Melody Petersen wrote about the pharmaceutical industry for four years as a reporter for The NewYorkTimes. She lives with her husband in Los Angeles.
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